Shefalee Vasudev

Shefalee Vasudev is the editor of The Voice of Fashion, India’s first and only daily online magazine on fashion, design and culture published by RISE Worldwide Ltd. Launched in July 2018, it upholds independent writing on fashion beyond the formulaic scopes of celebrity fashion, seasonal trends and sponsored articles. Shefalee journalistic career started with writing for The Times of India Ahmedabad, followed by a job at The Navhind Times in Goa. Stints at The Asian Age newspaper and Cosmopolitan magazine in Delhi followed before she joined India’s top news magazine India Today as assistant editor, where she wrote on gender, society, popular culture including a number of impactful investigative cover stories. After an extensive stint at India Today Shefalee became the launch editor of Marie Claire India in 2006. She would later write her first book Powder Room: The Untold Story of Indian Fashion published by Random House in 2012. The non-fiction book used an intimate, reportage style t