Founding Editor at East End Girls
Veronica Fresneau is a senior marketing and communications professional with industry experience on several EMEA markets. She has a true passion for tech and startups and got the chance to co-found a digital comms agency.
The first years of her career were spent with the McCann Group and Weber Shandwick as a manager and, later on, a co-founder. Over the years, she has been responsible for a portfolio of B2C and B2B global brands and organisations such as Microsoft, Toshiba, Canon, HTC, Symantec, Huawei, Alcatel, Vodafone, Ericsson, Orange, VMware, Business Software Alliance, School4Startups, How to Web and several NGOs.
After about eight years, she took a lottery ticket and moved to Africa where she had the opportunity to bring growth to local agencies and organisations and to work on entrepreneurial programs.
Her latest quest brought me to Amsterdam where she started focusing on data analytics and its impact on creative industries such as marketing and advertising.