The Art of Storytelling
Do brands create stories? Do stories create brands? Or is the power of storytelling for brands and branding simply so pervasive we can’t even begin to see the end and the beginning? Storytelling of course is an ancient art, India is one of the ancient cultures where storytelling is central to its ethos. Today, storytelling has never been ‘hotter’. The principles and success factors are closely related with word-of-mouth, social sharing, social media in general, brand perception and the very essence of content marketing.