CEO , EMMA d.o.o.
Tatjana Potokar has over 20 years of professional experience in domestic and international management, sales and business restructuring. For the past 9 years she has been CEO of EMMA, a successful and innovative Slovenian family business, where she represents the third generation of the company’s existence. EMMA prides itself with 50 years of tradition in innovation, production and distribution of high-quality eco-friendly niche products and Tatjana is successfully leading and steering the company’s mission today. She is also a professional business coach, certified by the Academy of Executive Coaching (AOEC) in the United Kingdom and has over 5 years of mentoring experience. Her expertise is mainly in the FMCG sector, where she is involved in the whole process of developing different brands, creating sales channels, managing sales and guiding constant growth. As CEO of EMMA she is continuously evolving the company’s vision and goals, focusing on its strategic and business processes. She established the company’s core values and puts great emphasis on the wellbeing of her team by also building their entrepreneurial spirit, all with the goal of delivering great results. She believes giving back to society and her local community is equally important as growing and expanding her company, that is why for the past 13 years she has been cooperating with different charities, mainly with CUDV Radovljica where she has been offering work to people with disabilities and making it a possibility and reality for them to feel respected, useful, productive and more included in society. Tatjana holds an MBA from the University of Kansas (USA) and a bachelor’s degree in economics from the Faculty of Economics and Business from the University of Maribor. She is fluent in Slovenian, English, Croatian and Serbian.