Taja Kuhar started her entrepreneurial career in a family-owned pharmaceutical company founded by her father. As a student she took over purchasing and communication with foreign partners, with whom the company was developing medicines and nutritional supplements and marketed them as an independent trademark “Fidimed”. She did not only develop and expand the business but also took care of brand representation and marketing. In 2004, she took over the management of the family business, thereby developing and expanding the business as well as consolidating the Fidimed brand. At the time of her full activity in pharmacy, she was a co-founder of the Association of International Manufacturers and Self-Medication Agents and also its active member.
Since 2004 she has been in the field of leadership and in 2016 she took over the management of the company Presad Ltd., which is a member of the Aktiva Group and is specialized in the production of fruit and vegetable preparations for industry and the production of drinks.