Sonia Jetleey designs for the Modern Woman, who is ambitious, driven, graceful and yet respects her roots. She is known to strike a balance of the international trends with the Indian Sensibilities. Each garment is self-narrative of the design process, right from the conceptualization stage to its execution.
Since the inception of her studio, in Delhi’s prime location, Defence Colony, Sonia has dressed the most successful women from different walks of life, namely, Home-Makers, Pilots, Entrepreneurs, Fellow Designers, CA’s, Bureaucrats, etc.
She is extremely quick in gauging what her customer is looking for and never fails to impress them with a wide array of designs and what gets better is that she has perfected the art of customizing a product for a customer in order to make them feel that they own a ‘one in a million’ design.
A Graduate in Business Administration, Sonia studied courses in fashion design from Sophia Polytechnic, Mumbai and NIFT, Delhi. She is a Registered Member of the Fashion Design Council of India (FDCI) and very religiously has been participating in the fashion weeks held by the fashion body.
Sonia currently retails her merchandise through multi-designer stores in cities like Delhi, Bangalore and Mumbai, and niche e-commerce websites such as jaypore.com. She has a strong foothold overseas by again supplying her merchandise in the USA, Canada, Mauritius, Jeddah, Kuwait and Dubai.
She is on the advisory panels of many fashion institutes across Delhi and other cities.
Sonia participates in B2B and B2C exhibitions, the most recent one being the prestigious Textiles India 2017, held at Gandhinagar, Gujarat, organised by the Ministry of Textiles.