Sofia Falk


Sofia Falk

Founder & CEO at StoryDoers


Sofia Falk is an organizational hacker who sees the corporate world as her playground. She is the founder and CEO of the management- and concept bureau, We Are the StoryDoers (WATSD) (
The method she and her consultants are using is to take help of the ones who incorporate the company’s business strategy into what they do every day – the employees. Together with WATSD, they rewrite the processes and routines that are not up-to-date to make it possible for the company to harness diverse brainpower they will need to adequately reflect the priorities and needs for the company’s employees, customers and their customers’ customer.
So far, she has helped speed up the process with diversity and inclusion in more than 50 global heavy industrials, banks, law- and professional service firms as well as tech companies. Each one employing between 20 to 100 000 employees, operating in 100 markets around the globe.
Sofia Falk has been awarded several titles. In Sweden she has been awarded by Swedish business publications: “a top 100 supertalent in Sweden”, “One of Sweden’s Super Communicators”, and “Sweden’s most stubborn woman in business”. She was appointed the advocate and national representative of the EU-initiative “Equality Pays Off” for Sweden. She is an active advisor to the UN, OECD, the Swedish Government and it’s extended arms around the world, and has moderated workshops with the Nordic and Baltic heads of state and the British Prime Minister about getting more women into leading positions. She has also been part of a reference group for Hillary Clinton’s international council for female entrepreneurs and leadership.

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