Simrat Sangatpuri Bishnoi

Simrat Sangatpuri Bishnoi

Head, Corporate Communications & CSR, Amway India


I am a communications professional with more than 16 years of work experience across industries. I have been instrumental in conceptualising new initiatives and developing new platforms encompassing public relations, digital and social responsibility to support business priorities throughout her career. I have also been able to contribute immensely towards creating influencer outreach programmes, leading high impact engagement initiatives and co-created shared value based corporate social responsibility initiatives.

Career Objective :
In short term: I aspire to take up senior management role strive towards working on more value driven strategic assignments that would help me move up the value chain.
Long term: Take a role of a strategist and be able to bring communications to the centre of business and contribute significantly to aid in company growth.
Skill set :

  • Excellent communication skills
  •  Good at building intra – personal and inter personal relationships
  •  Intense worker with good analytical skills
  •  Good at multi-tasking
  •  Ability to handle pressure and adapt to change in environment
  •  Solution oriented approach

Professional Experience

June 2017 – till date

Associate Vice President – Corporate Communications & CSR, Amway, India

  • Drive media positivity for Amway and its brands
  •  Formulate and execute Amway’s CSR strategy
  •  Developing the Corporate Communication National level strategy in alignment with the global PR objectives/direction and Amway India’s Objectives
  • Provide leadership guidance and development to Regional Corporate Communications team and the CSR team
  •  Devising a compelling CSR Strategy in alignment with the global programme/expectation – Ensure the “effective” implementation of the CSR strategy across the country and leverage through PR
  •  Deliver specific projects to strengthen the companies’ position across India

August 2016 – June 2017

Senior Manager, Communications, Groupe Renault, India

Key responsibility areas include:

Corporate Communications, PR, CSR and Digital PR:
– Establish and build strong brand preference among key stakeholders
– Devise Communication & PR Strategy for Renault India and key export markets
– Support digital communications to enhance and build company’s image among media and customers
– Organise Journalist Test Drives across country
– Proactively map competition and devise competition strategy
– Prepare holding statements and talk points for the spokesperson
– Align with company’s business objectives to prepare brand message house
– Drive PR campaigns across India to ensure uniformity in coverage
– Work closely with bloggers for positive online coverage
– Organise press conferences and events for new product launches
– Conduct Crisis training and ensure the key stakeholders in the organization are aligned
– Align with Marketing and Sales teams for external and internal communication to support business priorities
– Based on business goals design effective 360 degree communication
– Ensure compliance with brand and trademark guidelines.
– Ensure the brand image is not deviated by any external agency
– Allocate budgets and assign activities to ensure maximum RoI
– Internal Communications:
– Keep employees updated through regular internal communication mailers, employee events, newsletters
– Conceptualise and launch Intranet, also drive traffic towards the site
Corporate Social Responsibility:
– Formalise CSR policy and framework
– Strategise and align CSR program – creating bigger impact country wide.
– Conduct need assessment survey to identify projects aligned with Company’s vision and work with relevant NGO
Notable achievements:
– Introduced Digital PR, started Twitter handle for media and receive good engagement rate – organically
– Played a critical role in positioning Renault India at the World Economic Forum (first ever)
– Successful implementation of CSR programme in Kolkata with Save Life Foundation on Road Safety
– On-board of the Renault-Nissan Alliance India Private Limited (RNAIPL) Assessor’s board
to mentor high potential employees
– A leading member of the senior women leadership forum of RNAIPL
– Lead multiple launches at dealerships during women’s day – we received good press coverage

2008 – 2016

Senior Manager, Communications, Tetra Pak, South Asia Markets(SAM) and

Digital Lead, Cluster South Asia, East Asia and Oceania (SAEA&O)

Key responsibility areas include:

PR and Crisis Communications:
– Establish and build strong brand preference among stakeholders for Tetra Pak
– Devise Communication & PR Strategy for Tetra Pak
– Organise press conferences and events
– Conduct Crisis training (top management) and ensure the key stakeholders in the organization are aligned
– Plan and implement external and internal communication strategy to support Tetra Pak’s business
in South Asia Markets
– Ensure compliance with brand and trademark guidelines.
– Ensure the brand image is not deviated by any external agency
– Ensure compliance with brand and trademark guidelines (across locations).
– Liaise with different vendors for execution of events, activities
– Working across functions to align communication strategy for company to support our brand objectives.
– Lead effective engagement with the leadership team to ensure key messages are incorporated into the communication strategy.