Senior Brand Director,Reebok
Silvia joined Reebok after spending over two decades working with the Fashion and Sports Industry. A veteran in the retail industry, Silvia has worked with numerous global companies such as Levi Strauss, Intersport and Vanity Fair across multiple geographies. She also worked in the Adidas Group in Germany as a Global Category Manager for Swimwear for 3 years. Her most recent role was in Moscow at O’stin which included creation and implementation of strategic plans for their emerging product categories. Armed with rich experience and industry knowledge, Silvia has sharpened Reebok’s fitness focus in India and has been driving growth for the brand through deeper consumer engagement.