Digital marketing analyst , Product Owner: Bot, Redington, Chennai
Ruby is a Digital Marketing Analyst and a newbie Product Owner. Understanding the end-user, strategizing solutions to address their pain points and communicating value of our products using the digital medium, is what she currently does.
With corporate experience of almost 8 years, she is passionate about marketing, psychology, products and people. She thrives on interactions with individuals from diverse backgrounds and believes in learning something new every day. She is also mentoring women coming from a break, looking to restart their careers. On the personal front, she is an aspiring storyteller with a passion for the written word.
She is the recipient of the following awards:
Inspiring Second Career Woman Award Mar 2019 AVTAR & British Deputy High Commission, Chennai
Women in Corporate Awards (WICA) Top 10 – Growth Aug 2019 Women’s Web
Quarterly Award: Digital Analytics and Transformation Feb 2019 Redington India
Digital Marketing Analyst Aug 2018 onwards
My role has two dimensions to it, one as a Digital Marketing Analyst & other as a Product Owner/ Analyst.
Digital Marketing Analyst: Mapping the entire customer journey through the marketing funnel including audience
segmentation, onboarding customers, identification of opportunities for Cross-sell and Up-sell.
• Driving a target of 12% increase in sales through an integrated digital Up-selling and Cross-selling campaign called Partner
• Boosting lead generation by an increase in Click Rate of 15% for Q2 & Q4 (formerly 6%) through effective inbound campaigns.
• Driving the traffic increase of 10-12% for Redington Group website by identifying SEO/traffic generation opportunities.
• Supporting brand teams and SBU’s(Enterprise, Mobility, Solar) in strategizing, implementation of campaigns and tracking
• Conducting Feedback Surveys and sentiment analysis to assess the impact of new initiatives.
• Maintaining the content calendar, contributing to the company newsletter.
• Analyzing User behavior on Redington group website and administering LinkedIn page, auditing the posts and updates.