Ritu Chopra

Innovator and entrepreneur with 23 years in Media Marketing, Advertising and Branding. Founder and CEO of Nature Touch, skin care brand launched October 2017 manufacturing natural, ayurveda and organic skin care range to the discerning customers.

Experienced in all aspects of business formation, operation, finance, and management. Visionary product developer with in depth study, research and analysis.

Effective communicator and motivator who identifies and leverages assets in team mates to reach organizational goals. Relentless optimist and life coach who believes every failure is one step forward to success.

Skills
Strong command of business and management principles as they pertain to development, resource allocation, production methods, and leading others.

Deep technical background in business analytics with experience using project management and user interface software.

Motivated team player with excellent public speaking ability and oral, written, and interpersonal communication.

Initiator and problem-solver using creativity, resourcefulness, and assets to break down and overcome organizational obstacles.

Lifelong learner committed to staying on top of the best current and emerging business practices, especially in an international context.

Attentive listener who is not afraid to incorporate the opinions of valued team members into policy and planning.

Work Experience Founder and CEO October 2017 – present
Direct all organizational operations, policies, and objectives to maximize productivity & returns.

Analyze complex scenarios and use creative problem-solving to turn challenges into profitable opportunities.

Interview, appoint, train, and assign responsibilities to department managers.

Monitor cost-effectiveness of operations and personnel using quantitative data, offering feedback and making cuts where necessary

Coordinate and approve budgets for product development, marketing, overhead, and growth.
The Group Advertising Consultants: 2005 –Till December 2016

Responsible for all creative and media operations for a specific group of accounts to include staff supervision and work production

Preparing Media plan and Coordination with publications and negotiations.

Directs the activities of subordinates to maintain the agency’s standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals

Resolves functional conflicts through consultation with regional function heads. An experienced presenter

Senior-level client contact. Assures the staff adheres to established agency policy/procedures, with special emphasis on the purchase of outside services

Maintains external professional relationships to assure the ongoing availability of specialized expertise, gifted freelancers, and reputable studios/producers when their services are required

Participate in the new business efforts as directed

Worked for varied brands like The Badhani School, Jaamawar Minx, Plan India, etc.

IED Communication and Limited (Mumbai) 1999-2005
Insures the timely development and execution of plan, campaigns, and projects to assure earnings, growth, and profit goals are achieved.

Plans, develops, and defends budget recommendations, work goals, measurements, and training requirements necessary to provide both profitable and quality service to clients.

Provides detailed information and cost estimates to assure accurate data on which to plan and develop functional objectives.

Supports other regional offices / branches /showrooms

Provides leadership / motivation to staff

Oversees creative consultations with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support / Exhibitions.

Executes duties and assignments as directed in compliance with corporate guidelines and objectives. & facilitates and promotes corporate initiatives and values throughout the function.

Development Communications Strategy for Outreach to public sector, private sector and civil society partners to increase visibility
Well established Developed relationships with media channels and drafting of communications materials for external audiences

DELHI PRESS: 1997-1999
Joined as Senior Executive Marketing for Delhi Press (Women’s Era) & became Brand Manager.

BPL INDIA LTD : 1995-1997
Joined as Management Trainee Marketing / Corporate Communications. Later became Executive for handling branding & promotional activities for Microwaves.

EDUCATION
PGDBA with specialization in Marketing & Advertising, Communication.
Diploma in Mass Communication from IGNOU
MA in Political Science from South Campus
B A in Political Science from JMC
Schooling from ST. Thomas School

TECHNICAL SKILLS
Well versed in Corel Draw, PageMaker, Microsoft Word, On line Marketing, Emailers

MEMBERSHIP
Delhi Advertising Club, Public Relation Society

ACCOLADES:
Indian Women Achievers Award, New Delhi

COMMENDATIONS
“ an exceptionally talented interactive thinker, innovator and leader”
Ms.Rupam Kaur Grewal, Jaamawar Minx

“ brings intelligence to work”
Mr. Prashant Mishra, Klauke India

Hobbies and Interests
I attend and speak at several leadership conferences throughout the year to motivate and network with fellow entrepreneurs. Outside of business hours, I stay active by chanting, meditation. I love sampling different skin care products from around the world and curling up with a book. Travel national / International is one of my favorite pastimes.