Rashi Narang

Rashi Narang

Founder & Creative Director, Heads Up For Tails


Founded on a deep love for pets, Heads Up For Tails is unquestionably committed to their well-being. We believe that pets play an irreplaceable role as part of our families and given a chance, pet parents are eager to include them in all the special moments of their lives, including holidays.

Rashi Sanon Narang is the Founder & Creative Director at Heads Up For Tails. The brand offers top notch pet products, salon & spa services backed by dog experts and behaviourists, Pet Bakery, knowledge based blogs and workshops for pet parents and fun events where pets can accompany their parents.

Rashi graduated from London School of Economics and went on to prove her metal in the corporate world, when her first love, her Labrador Sara turned her into an Entrepreneur. It started with Rashi scouring the online market and local pet stores in search of quality products for her first ever puppy and being dismayed with the quality and nature of products available. With her motto – If you can’t find it – make it, Rashi attempted to make a few products for Sara herself. After a lot of research, she created a handful of fun and useful products and got them tested by the Lab (Sara) herself as well as by family & friends who were dog parents. Before she knew, she was swarmed with requests for more products and that’s what eventually gave birth to her own brand, Heads Up For Tails.

What started as a small home-grown business back in 2008 is today India’s first and only comprehensive pet care brand catering to all aspects of pet care. The brand’s aim is to make pet parenting in India more responsible and enjoyable and be a one stop destination for all requirements pertaining to pets. Products at Heads Up For Tails are tried and tested in house by team members who are also dog parents to identify any problems and rectify them before making them available for sale at the offline as well as online stores. The brand stands as a boon for the Indian pet industry with incredible products ranging from organic and natural toys & treats, designer bowls, cutest pet accessories, dapper clothing options and much more!

Besides being an entrepreneur, Rashi works hard to give back to the canine world via feeding almost a hundred stray dogs everyday. The brand believes in standing up for tails of all sizes, species and whether they are pets or free roamers. The company actively promotes adoptions and rescue cases helping many puppies get placed in amazing homes.

We have been fortunate to have our efforts in the pet industry recognised by the international community.

Heads Up For Tails was awarded the title, Brand of the Year at the prestigious World Branding Awards – Animalis Edition that was recently held at the HofBurg Palace, Vienna.

Our founder Rashi Sanon Narang was recognised for her industry-altering role with the following awards:

Lufthansa Runway to Success 2016, Season 4 (chosen from amongst 60,000 top entrepreneurs of India)
Women’s Icon Awards, Asia held in Singapore, March 2018
Digital Women’s award by Shethepeople.tv
SheSparks Awards by YourStory in March 2018
50 most impactful social innovators by Global CSR Awards in March 2018