CEO, 4PR Group
Rania Azab is Group CEO of 4PR Group headquartered in Cairo, Egypt, offering consultancy to clients throughout the Middle East and North Africa. 4PR Group is reputation management consultancy serving a wide variety of dynamic and world-leading companies.
With a strong understanding of local and regional markets, and always up-to-date on current international trends, Rania advises world leading organizations across the Middle East in the fields of strategic consultancy, reputation management, crisis and issue management, as well as training
Prior to founding 4PR Group, Ms. Azab engineered the public re-launch of the Egyptian Stock Exchange, including the establishment of its own PR and Communications Department – a first in the Egyptian public sector Ms. Azab’s career began in advertising in 1992, starting out as an account executive at Tarek Nour Communications, and progressing to Account Director at the D’Arcy International Advertising Network. Afterwards she established 4PR Group & since then, she has worked on a comprehensive portfolio of local and international accounts, including: ExxonMobil, Americana Group, Procter & Gamble, BonnelliErede, Mitsubishi Japan, EmaarMisr, Credit Agricole, Maersk as well as consultancy for several ministries such as: Tourism, Transport and Investment.
Rania is also PROI EMEA Vice Chair. PROI worldwide, the largest global network of independent public relations and marketing agencies.