Pushing for More Accurate Portrayals of Women in Advertising Globally
Sadly there is a clichéd, sexist portrayal of women and girls in advertising in India and the rest of the world. The right advertising environment for women can improve ad effectiveness by as much as 30 percent! There is a business need to truthfully and accurately portray women and girls. More importantly, it’s the right thing to do and how do brands and us as consumers effect this change.