Head of Communications , EdGE Networks
Pritha is the Head of Communications at HR Tech startup EdGE Networks. She is responsible for the company’s brand, message, thought leadership and communication with diverse stakeholder groups.
In a rapid growth environment, Pritha uses her 17 plus years of marketing and communication experience to build corporate reputation and provide leadership on building a nextgen startup. For a startup like EdGE, much of the communication strategy is centered around the digital side – with social media and networking playing a significant part – and thought leadership being a key differentiator.
Pritha’s experience prior to EdGE has largely been in the IT space, having worked with organizations like HCL and Infosys. With in-depth experience in conception, strategy and execution of large-scale programs she is passionate about brand creation, EVP and organizational culture.
Pritha has written articles for publications and holds Masters degrees in Literature (Bangalore University) and Communications (Washington State University).