Peter Lilliehöök – Sweden

Peter Lilliehöök is the Director of international relations at Magnusson Law firm and based in Stockholm. He is also a member of the board at Sweden-India Business Council. Prior to this Peter was the Editor in chief for Connoisseur (a luxury magazine) Peter has a long background in the entertainment industry as an actor, singer, producer. He was also the co-founder of Smile communication and acted as a CEO. Between 2005-2008 he was the host of the talkshow Peters Salonger which was aired on swedish televison. He was born in Sweden though his father is Punjabi. His passion is storytelling (combining education, knowledge and humour) ” I always felt that storytelling is such a powerful tool, and everybody has a story to tell. It is a matter of presenting it and branding it. India as it whole have a great story to tell, but there is still a lot to do when it comes to the thoughts of branding products and services. That is why I think it is so exciting to work and be a link between Europe and India.”

FB Page : https://www.facebook.com/Peterlilliehook

LINKEDIN: https://se.linkedin.com/in/peterl8

Twitter: https://twitter.com/peterlilliehook

Website: https://www.sibc.com/

Website: www.magnussonlaw.com