Perminder Jeet Kaur
Chairperson WEG, Director ASSOCHAM
At helm of the affairs as Director for Eastern Region for ASSOCHAM the apex Chamber of India, Perminder Jeet Kaur, is leading the team successfully on several initiatives of development and growth and have been instrumental in developing recommendations across sectors to Governments in the East and North East of India.
She has 15 years of experience with a track record in developing, driving and managing businesses and has to her credit several initiatives – new partnerships, services to MSMEs, Women Leadership Development, startup initiatives. She is known for her enthusiasm, leadership, crisis management and communication skills.
Perminder demonstrates knowledge and expertise on economic development principles, the regional economy, political environment, marketing and branding concepts, membership sales, and the opportunities and challenges to the growth and prosperity of large and small employers in the region.
She is a passionate advocate for driving the Chamber to achieve standards of excellence. A highly collaborative leader, she has the ability to successfully manage current programs while developing new programs and strategic initiatives for the Chamber and forming mutually beneficial partnerships with other business and community organizations within the region and state.
A sought after industry and business representative by the digital and print media for her views and expert opinion, she has addressed as key speaker at various international forums on topics of significance to industry and trade and international relations.