Starting her career in 1994 as the youngest member of a PR firm, Parul went on to work in different aspects of Corporate Communications over the next decade atorganisations such as Perfect Relations, Media Workshop and Ascom India. This wideranging experience gave her a comprehensive understanding and hands on exposure to various aspects of Corporate Communications – from media strategy to content creation across print, multimedia and Internet.
She took a break from full time corporate work only when her children arrived and then decided to spend quality time with them. She credits her two daughters for unleashing her creative side like never before. Even while at home, she took on writing projects on a freelance basis and also co-founded Tweetmintt, a creative agency that conceptualized and produced personalised, innovative products for children.
Parul joined mycity4kids in July 2010, a few months before its formal launch. Working with a combination of her experience with content and the unique ‘mums’ perspective, she has been able to contribute immensely to the growth of the platform and its strategic positioning, including coining the new name – Momspresso.
Parul is currently the Editor of Momspresso and heads the video division of the company.
She brings her core strength in content creation to conceptualising, scripting and producing videos across several formats. As the anchor of over 170 panel discussions, live social media sessions with other mothers and experts and interviews with celebrities,she has completed about 4500 minutes airtime in the digital space and met the most interesting personalities along the way. The films that hold particular place of pride in her portfolio include funny slice-of-life videos shot entirely on an iPhone, documentaries made on critical women’s health issues and critically acclaimed concept-based digital campaigns for brand partners.
In 2011, Parul stared her stage-fright in the face and joined the renowned Gurgaon based theatre group, Urban Suburban Productions. Since then, she has acted in their annual powerfully scripted productions and acknowledges the immense difference theatre has made in her life. Parul’s first love remains writing. She enjoys the liberating medium of blogging and over time, has developed an inclination to explore and write about the impact of gender dynamics on children and the all-important role of a mother. After all this, if there is still any spare time left, she spends it reading, travelling, exploring new cuisines and trying her hand at photography.