Publisher & Chief Editor Globalspa Magazine
Armed with a Masters degree in Business Management, Parineeta Sethi hails from an army background and attributes her success to this very disciplined and forward thinking upbringing.
Having started her career with the HCL Group 25 years ago as a sales trainee, she worked her way up the ladder and four years later was the branch manager of the Delhi office. She clearly attributes her understanding of human nature and excellent communication skills to this meteoric rise. She took a break after that to get married and start her family. Two kids and four years later, she bounced right back to business. Starting EMM by representing international magazines, worked as a huge learning experience to understand the publishing business both internationally and within the domestic market. The turning point came when she launched her own magazine and formed EMM India, which grew into India’s major luxury magazine company. Having made such a mark for the company, she was approached by the leading publishing house BURDA Germany to buy the company.
Burda wanted Parineeta to stay on and help the business and grow the market for them in India. After six and a half very rewarding years with BURDA, the entrepreneur in Parineeta raises its head again.
Parineeta who is filled with creative ideas both for wellness and luxury joined Pinnacle Connect in February 2019. Brimming with ideas and plans, she is all set to start a new innings with Pinnacle Connect.>
Wellness will be a major focus since Parineeta Sethi was the one who created a wellness revolution in India. Having started AsiaSpa India 15-years-ago when the concept of spa and wellness was in a nascent stage, her understanding of this segment is unparalleled.
All set to launch GlobalSpa India, there are plans to take GlobalSpa to Middle East and South East Asia soon. An e-commerce site called www.WellnessMatters.in is also in the testing stages and will be launched soon. WellnessMatters is the go-to site and e-commerce platform for all things wellness, be it wellness holidays across the world, spa and beauty products, wellness attire, food etc. A TV show on wellness is also on the cards. With her huge experience and understanding of the market a 360° approach to this segment was called for. Luxury is another forte that Parineeta Sethi has been working on diligently for the past 15 years. MillionareAsia which she launched in EMM 12 years ago has decided to move with her to Pinnacle Connect, giving the company an edge for wellness with GlobalSpa and luxury with PEAKLIFE and MillionaireAsia. Interestingly, with many events on the cards along with other dynamic and innovative ideas, Pinnacle Connect is all set to be the new Power House in Media.
Parineeta Sethi believes that teamwork is the only thing that can ensure you success, building a strong, loyal and dedicated team has always been her biggest focus area, that’s why a major chunk of Pinnacle Connect partners are ex-EMM. This is the only way to forge ahead, great ideas, innovative concepts and above all a fantastic team.
Parineeta Sethi’s motto in life:
Ward work always pays results.
Life is a rollercoaster ride. Some ups some downs. Learn to cope with the downs and cherish the ups.
If you don’t take risks, you will never see success and will always be in the safe zone.