VP Communications Latinamerica, Essity
Main Accountabilities: Responsible of internal and executive communications, external communications, crisis management, brand communications and sustainability strategies across Latin America region. Member of BU LATAM Executive Committee and the Global Communications Management Team.
Specific Projects: Internal/external communications for acquisitions and change of corporate name, develop long strategic plan for communications, develop an internal communications umbrella to support the BU long term vision, launch an initiative to promote social innovation and position SCA as one of the most innovative companies. Support Saba marketing strategies with PR initiatives such as the campaign “# hablemos todo” with Unicef to prevent violence in teenage girls and institutionalize the Feminine Hygiene Day to share information and promote good health among women.