Pallavi Singh is Marketing Head for BMW India. A senior marketing & communication professional, with experience with leading brands and exposure to markets across the world, she has also served as Head-Marketing of the iconic British brand MG after an illustrious career with Harley-Davidson brand in India where she was involved right since the inception of the brand in 2009. She is also credited for developing a strategic vision for the company in terms of long-term planning for product lifecycle. Over the years, she has led and contributed to some of the most iconic properties, events, product launches & business teams, while ensuring results to meet organizational goals. She has also mentored Harvard Business School students, over the last 3 years. Prior to that, she worked with India Yamaha Motor. Her stint involved developing deeper consumer insights that aided in the successful launch of renowned Yamaha products in India.