Founder and Creative Director, OMNIA for Fashion and Image Consultancy
Omnia Samra is a Corporate Stylist, Founder and Creative Director of the Fashion Brand – OMNIA Women’s Wear and a Public Relations and Communications expert.
Omnia studied fashion design and styling in Egypt and at London College of Fashion in the United Kingdom. She established her ‘Ready to Wear’ clothing brand OMNIA in 2019 – the first affordable luxury brand in Egypt – aiming to empower women between the age of 25 – 45 and revive both the strength and femininity of Egyptian women. OMNIA also uses sustainable eco friendly fabrics as part of the brand’s mission to raise awareness about fashion sustainability. As a senior manager for over 15 years in large corporate organizations, Omnia understands the challenges women encounter in the workplace and the importance of having a unique professional style to help them express themselves with their clients, managers and their colleagues. As part of her styling services, she provides professional styling advice to support women in their professional journey and help them create a strong personal brand that they want to portray in the workplace. Omnia’s professional journey started in 2001, where she started her career in PR and Communications with flagship companies in different sectors across the Middle East. She established the Communications functions in large multinational organizations, supported the leadership teams of these organizations with their communications strategy and managed employee communications during crisis and organizational changes.
Omnia graduated from the American University in Cairo in 2001; major Political Science and Minor Economics. She lived and worked in Egypt, Saudi Arabia and the UAE. She is an animal lover, a globetrotter and believes that music makes life a whole lot better.