Norma Cuadros

Social Communicator and Journalist with a MA in International Film Business. She is driven by the challenges and opportunities that communications and public relations bring to any project, considering it as a crucial and fundamental element to achieve the project’s goal. As a journalist she has written about tennis for the ATP whereas as a social communicator started her own project, the Environmental Film Festival Planet On; an event aiming to communicate through films, the most relevant environmental issues that humanity is facing now; in this process she has recognized films as a tool for social construction, education and awareness raising, combining her passion and belief in the importance of the communication as well as culture for the development of our society.

Regarding the increasing production of films with environmental issues as the main theme, she has insisted in the necessity to incorporate films as a tool, as well as look at them as an opportunity towards finding a solution to the current environmental crises around the world, crises that require engaging people, a natural characteristic of films that can be used in the light of conservation and mitigation of our actions.