Nishtha Arora
Award-winning Digital Marketing leader
India
Nishtha Arora is an award-winning Digital Marketing leader with over 13-years of diverse experience building brands and solving business challenges with advertising, performance marketing, digital transformation & CRM. With a customer-first, data-driven mindset she is currently the Digital Marketing Lead activating the CRM and digital transformation for the ‘Next Billion Users’ at Corteva Agriscience, South Asia. Her past stints in strategy, planning and client relationships ensure a customer, context and content fitment while making strategy and executing marketing campaigns across customer touchpoints and channels. A strong believer and proponent of offering a simple yet effective customer experience for the end consumer, she is adept at crafting consumer-first GTM plans (go-to-market) with the right selection of digital tools, automation, and creative genius in the form of gamification, user interface and user journeys. A result-driven marketer with proven success in enhancing business profitability and marketing operations, she has advised several brands and organisations from the FMCG, FMCD, automobile, technology, government, and manufacturing sectors. A hands-on team player she has led teams and established online listening center of excellence, online reputation management (ORM), real-time marketing and sales-funnel linked customer messaging for leading brands. Over these past years, Nishtha has worked with major leading advertising and marketing agencies like Dentsu Network, McCann Worldgroup and Big 4 consulting contributing to the growth and marketing share for Fortune-500 brands like Dettol, Moov, Microsoft mobile (Nokia), Honda 2 wheelers, BMW India, Kohinoor, ITC food to name a few.