Nicole Dorrler


Nicole Dorrler

Vice President, Marketing Truth Initiative

Infect truth® (Singing Cowboy). Sunny Side of truth. Do You Have What It Takes to be a Tobacco Executive? Unpaid Tobacco Spokesperson. Left Swipe Dat. Finish It. Each of these successful campaigns has Nicole Dorrler’s fingerprints.

As Truth Initiative’s vice president, marketing she provides critical direction to the development and execution of the award-winning truth public education campaign.

Nicole has been with Truth Initiative since 2006, working closely with the world-class creative agencies that craft truth advertising. Her successes include a Centers for Disease Control and Prevention grant that achieved extremely high levels of brand awareness for truth in 40 markets.

She has more than 21 years of high-level marketing experience for household name brands including Volkswagen of America, Choice Hotels International, Hyatt Hotels & Resorts and Bell Atlantic Mobile, which became Verizon.