Neha Puri
Founder & CEO, VAVO Digital
India
A multi-start-up founder and visionary, Neha Puri has a legacy of developing solutions to problems that are a result of distress and unforeseen situations. Her journey before establishing the dynamic influencer marketing space- VAVO Digital, was that of an individual full of visionary zeal and talent. She started her entrepreneurial journey at the age of 24 with her food delivery platform called “Cyber Chef” which was later sold off, after 2 years of operations. In a quest of exploring the world of marketing and operations, Neha then worked with Movenpick ice cream India, as the head of franchise and business development. She played an instrumental role in opening 8 Move n pick stores across India in 6 months. She has never stopped experimenting and infusing her ideas into reality, which was the reason that she formed another new venture- a gourmet gifting business for tier 1 and tier 2 cities. This started as a need of the market, for people with high disposable incomes but not many options available in the market. Post this, when in 2020 the pandemic hit the globe and everything moved drastically digital, Neha took it as an opportunity and started the digital influencer-marketing hub VAVO Digital.
Talking about her educational background she is an international baccalaureate from Ecole Mondiale World School and has completed her bachelor’s in business administration (BBA) from the Lancaster University (In affiliation with GD Goenka). She also holds a master’s degree in MSc Marketing and Strategy form Warwick Business School. It is her vision to develop VAVO Digital as a 360-degree Influencer marketing agency– Covering major platforms, regional platforms, meme marketing, designing, developing AR filters, and all the other aspects which can be amplified via the help of influencers.
Owing to her growing interest in the digital space, Neha spends a lot of her idle time on social media including LinkedIn and Instagram exploring the space for better understanding and analysis. She also likes to listen to music and watch documentaries on OTT platform. Apart from these hobbies, cooking remains her favourite and she takes it as a fruitful disconnection from work. Neha is all set to explore the space of social media and envisions to forever keep working on the possibilities of making the marketing space more dynamic and at-par with the current technological developments.