Mukta Wadhwa
India
My work is at the intersection of measurable human insights and creative business solutions. Expertise: Brand Strategy, Creative Direction and Brand Marketing. 23 years of experience in driving business growth for some of the best Indian Brands working with FABINDIA, MULLENLOWE and taught at NIFT. Led internal & external teams plus agency partners: Fabindia (2014 – 2020), Kavasa Studio (2004 – 2014), LOWE (2000 – 2002), XANSA (1999 – 2000).
– Headed full-service in-house advertising teams, external advertising partner relations and campaign producers for Fabindia 2014 – 2020
– Redefined Creative Strategy to make Fabindia relevant for a new generation of consumers
– Nominated for Transformation Program 2016-17, in recognition of outstanding contributions and playing a critical role in realizing Fabindia’s vision.