Meher Jetley
Founder of NOYRA
India
Meher Jetley is a self-taught jewellery designer and the founder of NOYRA. She graduated from NIFT with a degree in Fashion Design and has worked in the fashion and textiles space for over 7 years and held many key leadership positions in design, marketing and sales. The world around her is an endless source of wonder, whether it is an artefact in a museum, wallpaper on a palace wall or the mood of the people, many of these elements have then been translated into collectable jewellery at NOYRA. Her inquisitive mind drew her to the arts, history books, as well as intricate tapestries of many cultures that ultimately inspire her.
Meher functions as a One Woman Army, where she handles 80% of the business operations of NOYRA. She works closely with talented jewellery artisans in Jaipur, India and oversees every step of the process. Each piece is a personal letter to her customers that share her story and passions that she hopes you carry proudly. In 2 years, Meher has managed to build a loyal clientele in domestic and international markets. Her jewellery retails on well-known niche online and offline platforms such as Tata’s Indiluxe, Nete.in, Yarn Story, Rahel Travancore, and many more.