Medha is the founder of clothing brand, ANOMALY based in New Delhi, India. Launched in 2015, her aim was to create a design-driven, accessibly priced workwear wardrobe for Indian professionals crafted in natural, Indian textiles. Focusing on producing high quality apparel and working with textile NGOs across India to develop wearable and seasonless fabrics, her aim is to leverage India’s manufacturing base to develop design driven products for the domestic and global markets while translating India’s, rich textile heritage into modern day clothing. Over the last four years, ANOMALY has grown to sell women’s and men’s apparel, accessories and manufacture high quality products for buyers and brands across the world. Her Story.
She graduated from the prestigious Pratt Institute in Brooklyn, New York in 2005 and worked in the New York fashion industry for 10 years threafter in Design and Technical Design for a number of fashion brands and retailers. She moved back to New Delhi to set up her business in 2015. In addition to heading her company, Medha also works as a consultant for corporate fashion brands based in India.