Masami Sato

Masami Sato

Founder & CEO, BUY1GIVE1 (B1G1)


Masami was born in Japan but her desire to expand her horizons took her on a global journey. She became deeply concerned about the inequalities and other challenges that existed in the world. Since then, she has endeavoured to create real WIN-WIN connections across all cultures, people and organisations to realise a different world.

She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today. And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007.
Masami’s approach to life is very different. She brings a new, almost upside-down strategy to everything she does. And she also radiates it through her writing and speaking. She has authored four books including, ‘JOY – The gift of acceptance, trust and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’ and ‘Better Business, Better Life, Better World’.
Masami’s career has followed her diverse talent and skills having been a teacher, translator, natural food chef (and a farmer!), author and award-winning entrepreneur as well as a mother of two teenage children. She is a two-time TEDx speaker and frequently invited to international events, podcasts, TV and radio interviews.

Masami’s Most Popular Topics:
New ways to understand the importance (and the power) of business philanthropy
How small businesses can create truly sustainable impacts in the world
Simple things that businesses can do to really transform their culture

B1G1 ( is a global giving initiative that’s quickly grown into a global movement. B1G1 helps businesses embed giving right into the heart of their everyday activities. B1G1 makes business giving easy, effective and meaningful. It focuses on connecting small-to-medium-size businesses with more than 500 carefully selected high-impact giving projects.
Lead by Masami, the B1G1 giving movement has brought together more than 2,300 businesses and these businesses have created over 150 million giving impacts to date.