Masami Sato

Masami was born in Japan but her desire to expand her horizons took her on a global journey. She became deeply concerned about the inequalities and other challenges that existed in the world. Since then, she has endeavoured to create real WIN-WIN connections across all cultures, people and organisations to realise a different world.

She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today. And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007.
Masami’s approach to life is very different. She brings a new, almost upside-down strategy to everything she does. And she also radiates it through her writing and speaking. She has authored four books including, ‘JOY – The gift of acceptance, trust and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’ and ‘Better Business, Better Life, Better World’.
Masami’s career has followed her diverse talent and skills having been a teacher, translator, natural food chef (and a farmer!), author and award-winning entrepreneur as well as a mother of two teenage children. She is a two-time TEDx speaker and frequently invited to international events, podcasts, TV and radio interviews.

Masami’s Most Popular Topics:
• New ways to understand the importance (and the power) of business philanthropy
• How small businesses can create truly sustainable impacts in the world
• Simple things that businesses can do to really transform their culture

ABOUT B1G1:
B1G1 (www.b1g1.com) is a global giving initiative that’s quickly grown into a global movement. B1G1 helps businesses embed giving right into the heart of their everyday activities. B1G1 makes business giving easy, effective and meaningful. It focuses on connecting small-to-medium-size businesses with more than 500 carefully selected high-impact giving projects.
Lead by Masami, the B1G1 giving movement has brought together more than 2,300 businesses and these businesses have created over 150 million giving impacts to date.