Mariana Eidelkind

Mariana Eidelkind

Founder, Oblique Face & Body

UK

After completing her undergraduate and post graduate studies at the Estonian Business School and the prestigious MGIMO in Moscow, Mariana jump-started her career in the early 2000’s heading up sales, marketing and PR functions as Commercial Director at Marc&Andre Paris – helping to grow the business from a small factory to a leading fashion house selling close to 1 million pieces of under-and-swimming garments in Russia, CIS and Turkey. In her mid-20s in parallel with her Marc&Andre duties, Mariana was intimately involved with the World Fashion Channel as special advisor to the CEO and coordinated the entire PR strategy for WFC, which has a reach in excess of 250 million viewers in Russia, CIS and other parts of the Russian-speaking world. In 2011, Mariana settled in London with her family and in the next five years focused on building a team of three charming, smart and beautiful sons. However, her entrepreneurial and customer-service instincts were not to be squashed and in 2016 saw an opportunity in the UK beauty sector she launched the brand Oblique Nails / Beauty which at the moment has 2 locations, a Nail salon concept and An Aesthetic Medispa with latest equipment and procedures with health benefits in mind that treat all kinds of face and body conditions. Today Oblique has several industry awards, over ten thousand clients and expansion plan now in development.