Lecturer, Cranfield University
Dr Mariale Moreno is currently a Lecturer in Data-Driven Innovation for the Circular Economy at Cranfield University. Since completed her PhD in Sustainable Consumption and Design in 2013, Mariale has specialised in using design thinking methods to interpret and analyse data from digital and ethnographic sources to develop sustainable and human-centred design interventions. Mariale has 10 years of experience in design research advising companies on how to create value creation opportunities to innovate towards a Circular Economy. Companies that she had worked with include Royal Mail, DS-Smith, Cisco, The Clearing, Philips, ENSO Tyres and Walmart, amongst others. In addition, Mariale has developed research and teaching programmes to support the transition towards a Circular Economy. She collaborates with the Ellen MacArthur Foundation to develop capacity building curricula as part of the pioneer university network. In the past, she collaborated at the CIE-MAP Research Centre, an EUED inter-university research project between industry and academic partners looking at reducing materials and energy demand. She has also collaborated at the Royal Society of Arts and the Helen Hamlyn Centre for Design on topics around behavioural change.