Manasa S Mantha

Manasa S Mantha

Co-founder & CEO – Brand House Network

India

Independent Marcomm Strategist | October 2016 – March 2019 Working with brands to establish their media presence and target new business, content strategy based on listeningmonitoring and current trends, media training, PR, social media, digital marketing, content management, marketing partnerships and tie-ups for events, end-to-end event management, and GTM strategy for select start-ups. Presented a proposal for marketing UNITAR (United Nations Institute of Training & Research) and its new program Project 1M2030 in India and South East Asia, at the inaugural event at UN Headquarters, Geneva in September 2019. Director – Marketing Communications – KL University (Koneru Lakshmaiah Educational Foundation) India July 2019 – June 2020
Led the marketing communications practice (digital, PR, internal communications, stakeholder engagement & marketing partnerships) for the deemed to be university under KLEF, in Vijayawada and Hyderabad (Andhra Pradesh, India). Celebrating its 40th year of excellence in education, KL University has 11 schools (Engineering, Law, Management, Architecture, Humanities, Hotel Management etc.) and on an average, about 15000 students and 1200 staff on campus. Head – Marketing, Communications & New Business Development – SpaceBasic Inc. USA September 2018 – June 2020 Led new business development, marketing partnerships, social media management, internal communications and PR for the brand in India. SpaceBasic, Inc. is headquartered in California and operating out of Bangalore, India. It is used to accelerate efficiency across customer lifecycle – from process management, to student engagement, and support. Today more than 25,000 users, including top Indian universities use SpaceBasic to reduce costly errors and wastage while connect with global companies. Consulting Head – Marketing & Business Development – Myra Veda Luxury Organics Pvt. Ltd. October 2018 – March 2019 Launched Myra Veda, a premium home-grown completely organic bath & body works’ company. Helping establish their media presence and target new business, internal communications, media training, and social media content strategy based on listening-monitoring and current trends, marketing partnerships and tie-ups for events, end-to-end event management, and Marketing-Communications-PR support. Consulting Head – Marketing & Business Development – Zevic (Zero Enthalpy Labs Pvt. Ltd.) October 2018 – March 2019 Rebranded and relaunched Zevic, a premium home-grown Stevia based sweeteners and chocolates brand. Helping establish their media presence and target new business, internal communications, media training, and social media content strategy based on listening-monitoring and current trends, marketing partnerships and tie-ups for events, end-to-end event management, and Marketing-Communications-PR support. Specialist, Internal Communications – McDonald’s India (West & South) (Hardcastle Restaurants Pvt. Ltd.) February 2017 – February 2018 Responsible for maximizing the efficiency and effectiveness of internal communication channels, and creating a
network of content owners and publishers to ensure all departments have the capability to maintain and update electronic information sources. Planned, assisted and supported all internal clients with their digital communication needs and requirements from a content standpoint and ensure consistency of message delivery and alignment through all digital media tools. Led all employee engagement initiatives and act as lead publisher for all internal communications.