Protibha, a platform that creates employment opportunities and provides professional crafting skill training to the marginalised community of Bangladesh and promotes the sale of their creation. The motive of Protibha is to ensure and encourage the empowerment for the women from marginalised community and also to safeguard financial stability of its parent organization It’s Humanity Foundation. With the leadership of Maisha, Protibha has paved the way for training of more than 300 women of the rural and underdeveloped areas in craftwork till date.
Protibha also focuses on keeping the dying arts of Bangladesh alive. Such as Rickshaw Art, which has been declared as intangible cultural heritage by UNESCO. Protibha is trying to keep the art alive and support the artisans to sustain by incorporating it into daily home wares in mediums such as ceramic, glass, steel and wood etc. Protibha also promotes recycling and upcycling in Bangladesh. Currently, a Recycling Innovation Lab setup is under process to bring sustainable eco-friendly solutions in every aspect of our daily life. Under Maisha’s leadership, Protibha has been acclaimed with the Social Impact Award 2018 by Youth School for Social Entrepreneurs (YSSE).
Maisha has served as a trainer in the “Medhabikash Udyog”, a BRAC Development program. As a youth advocate, Maisha is serving in different other youth-based initiatives. She is an active board member of “Building Alliance among Change makers (BAAC) which is a resource sharing platform of 30 non-profit organizations who are collectively working for the social development of Bangladesh. She is serving as a consultant in a community-based organization named “Heroes for All” which aims to equip the Bangladeshi youth with leadership skills and develop positive character traits that could guide them to make healthy and informed life choices for their future. She is also a delegate for the Women’s Forum Asia hosted by the Women’s Forum for the Economy & Society. Ms. Lubaba has also been engaged with several other volunteer work in various social aspects.
As an individual, Maisha Lubaba is passionate about bringing positive change in society. Currently, she is doing her Masters in Development Studies from BRAC Institute of Governance and Development. Though she pursued her bachelors in Computer Science and Physics from BRAC University, her keen sense of social responsibility cultivated her passion to work for the community and led her to work in the development sector. Her natural desire to want to help others is what has made her an integral part of the society.