Lior Student

Lior Student is a messaging specialist, a thought-partner and inventor of Make a Point, the first message crafting tool. Lior operates in the spheres of messaging, visuals & delivery,
o_ering an audience-centric and a result-oriented approach. Lior Student grew up in Israel & the US, attended Clark University, Tel Aviv University and the Sorbonne. She served
as an emissary in France and held key positions in the Jewish Agency, Keren Hayesod and JDC. In 2005, she became a partner in Sheerr Communications, a Philadelphia based firm, specializing in speaker training. In 2010 Lior founded Make a Point, dedicated to messaging,
the art of crystalizing ideas, articulating the essence and delivering it for results. She works globally with data-dumpers, the misunderstood, and those who cannot get their point across. She encounters buzz-word-addicts, slide-dependents and I’ve-got-no-time-professionals; leaders, executives, entrepreneurs and students.

Among Make a Point clients are Teva, Microsoft, Applied Materials, Adama, Amdocs, Cisco, NICE, EY, Strauss Group, Hebrew University, Tel Aviv University, IDC Herzliya. Lior believes in the power of messages, painting word-pictures, using personal-speak and answering “what’s in it for me?”, knowing that powerful messages are the key to seizing
opportunities. In private sessions, workshops or remote consults, clients find their own style and language. Lior drives the messaging process, teaches new ways of thinking, asks,
listens, pushes, focuses, refines and challenges – to move individuals, teams and organizations from ideas to memorable messages. The proven process is Make a Point, a workflow online learning tool used globally. Make a Point and train-the-trainer programs place the know-how in organizations to make it available to all on a daily basis.