Lateral thinking and entrepreneurship

Lateral thinking and entrepreneurship


The art of lateral thinking is one that every entrepreneur should master skilfully. The ability to approach solving problems in a creative, indirect or unorthodox way has massive benefits. Non obvious reasoning has the ability to turn seemingly disastrous situations and failures into glorious successes. Whilst logic is useful in business, the entrepreneur who thinks laterally is a natural innovator, idea generator and adept at repurposing the old to make something new.