Founder, BUTT-CHIQUE” (Intimate apparel brand in making)
I am the founder of “Butt-Chique”, an intimate apparel brand for women. The product line constitutes of – Underwear, Shape wear, Swimwear and Bodysuits. Incorporated 6 months ago, my vision is streamlined and I am determined to change the face of the Indian innerwear industry while tapping the e-commerce platform by 2020. Working together with a team of 5 brilliant women in a horizontal organizational structure, “Butt-Chique” is proud to be an all women led intimate apparel brand in India. I also plan on making “Butt-Chique” a crowd-designing platform for young designers having an entrepreneurial drive to co-create and indulge in healthy partnerships. Here the use of blockchain technology would help create a transparent benefit sharing mechanism. “At Butt-Chique the end goal is not just to create something but to actually solve something.” Women today face a diverse range of intimate health issues and we strive to acknowledge these issues and provide basic solutions to target them. Creations would tackle intimate hygiene problems, emphasize on body positivity and the need to talk about issues like masturbation and sexual health. The information about the products cannot be disclosed to protect our research and development. The brand is in the production phase and would start selling by December.