founder, Sweet Beetches
I am Janine Cera, the founder of Sweet Beetches. Before you say it, Beetches is not a spelling mistake, it is deliberate! I wanted to sweeten the word and make it less harsh. My international background and extensive travel meant that I had to quickly learn new languages and understand new cultures. These experiences have taught me to be assertive. The world is changing but even today being an assertive and opinionated woman often means you will be labelled a feminist, troublemaker, nag or b****h!
The best way I overcome these attitudes is not to get upset but to wear these insults as a badge of honour. It is now my mission to teach other women to do the same. Like most women I’m not a nasty person. I am kind and caring and believe we as women can get what we want by being assertive, direct while remaining polite and compassionate.