Digital Marketing Consultant
Ms Isha Memon currently serves as Senior Content, Team Lead for the in-house Marketing Team at Cygnet Infotech, Ahmedabad. Her role involves MarCom overhaul, Content Management, Branding and Ideation working alongside the Marketing Team. She earlier practiced as a Digital Marketing Consultant after serving as the Head of Client Services for Digital Marketing Agency, Blow Horn Media, based in Ahmedabad. Her role involved branding, strategizing, analytics assessment, R&D and innovating for building multiple Digital Brands. Her decade long career in the field of Digital Branding lends her a fresh insight into tapping the right target audiences with the help of digital marketing. She started out age 17 trying to make her writing work and then later on went on to win a Gold Medal in Diploma in Journalism followed by Masters in Mass Communication and Journalism. She is actively involved in volunteering for causes in her roles as a core team member for the Ahmedabad Book Club under Karma Foundation. In addition, she is a Global Shaper for the Ahmedabad Hub. Global Shapers community is an initiative of the World Economic Forum. She is passionate about the cause of bettering the Mental Health of individuals in her city through the Shaping Mental Health initiative as a co-lead under the Ahmedabad Global Shapers. Shaping Mental Health focuses on breaking the stigma and taboo surrounding issues related to Mental Health. She also co-leads a women’s safety initiative ‘Shaping Safety’ in addition to working on promoting designing thinking in organizations and individuals through the ‘Chimeral Minds’ initiative alongside soul sister Ms Harmeet Kaur Dawar. She loves to read fiction, nonfiction and has a voracious appetite for knowledge. She has a soft corner for street children, mental health, gender issues, refugee crisis, climate change, human rights and financial independence for Lower Income Classes.