Director Marketing, South Asia, Signify
Seasoned marketing leader with 17 years of experience in building brands and communication leading to solid impact on consumer and B2B businesses. Have led high performing teams across breadth of functions like marketing intelligence, marketing communications, digital marketing, retail marketing, brand activations, CRM and loyalty programs, media planning and sponsorships management.
The above of course is the relatively easier part of my life, being a mum to a 7-year-old boy has been by far the most challenging and complex assignment, that only gets more interesting by the day! It ensures I am always at the top of my game – physically, emotionally, intellectually as well as technologically.
Open and conscious about responsibly expressing myself socially on variety of topics. An avid reader and follower of tennis, I try to pack in as much as I can!
With me, what you see is what you get. I am always up to an honest and intellectually stimulating discussion on many of my passions, including consumers, brands, communication, parenting, politics, sports and any other issue of relevance and topicality.
My professional mantra has always been that the ‘what and how’ are equally important in anything I do, if ever I would need to make a choice between the two – I would perhaps prioritize the ‘how’.
I genuinely believe we as marketers are witnessing the most fascinating phase of our careers with the ever-dynamic consumer and brands landscape. Gen Z is about to join the workforce soon and millennials are approaching 40, rules of the game need to be unlearnt and devised again. This is what perhaps keeps me going and makes me a better professional with each passing day.
Brief profile of nominee including career graph (About 200 Words)*
An Economics graduate from SRCC, my love for impacting consumers’ lives and decisions via marketing and communications led me to MICA (Mudra Institute of Communications Ahmedabad) post which I started out as a media planner with Lintas Media Group working on marquee brands like Maruti Suzuki, Sony, ITC among others creating several breakthrough campaigns and media innovations, some of which became industry benchmarks. The career tipping point came in 2008 with the opportunity to lead media and sponsorships for one of the most loved brands of our times – Nokia. Taking Nokia to become the most trusted brand of India (ET Brand Equity Survey) for 3 years in a row (2008-2010), a first for any non FMCG brand would perhaps go down as one of the biggest and most gratifying achievements of my career. It only got better with the addition of a Cannes Media Lion in 2010 (again a first for an Indian brand) for Nokia in addition to be the most awarded brand at Emvies and all other noted advertising and media award platforms in India for several years in a row. Currently, leading marketing initiatives for another iconic brand in the consumer and B2B lighting space – Philips, truly transforming lives by taking lighting beyond illumination for a brighter and better world. Extremely gratifying to further build and nurture this brand through breakthrough campaigns establishing the differentiated proposition of eye comfort and foraying into new categories like smart connected lighting through a digital and content marketing focus. Today, Philips is the leader in the connected lighting space illuminating smart homes and transforming Indian heritage icons like Rashtrapati Bhawan, Gateway of India, Varanasi Ghats to name a few. The Gold at the 8th Indian Digital Awards 2018 (ad tech) was only a reaffirmation of the truly innovative work in this domain.