Harmeet Kaur Mehra

A prospective career with emphasis on Market Communications and Corporate Communication, which will help the business fraternity tap my knowledge, aptitude and skills, and at the same time provide me with the opportunity for a continued self-development and growth.
EDUCATIONAL AND ACADEMIC QUALIFICATIONS:
• Post-Graduation– (2004) Post Graduation in Advertising and Public Relations from SIBM – Symbiosis Institute of Business Management.
• Bachelor of Commerce (B.Com.) -(2002) ranked 1st Class from Symbiosis College of Arts& Commerce, Pune- Pune University. India.
• Higher Secondary School Certificate (H.S.C.) -(1999) ranked 1st Class from Symbiosis College of Arts & Commerce, Pune, and Pune University- India.
• Indian Certificate of Secondary Education Examination (I.C.S.E) (1997) from St. Helena’s School Pune. Harmeet Mehra – harmeet.mehra@gmail.com Mob: +91 982313 39900
OTHER CERTIFICATIONS
• IIT-D (Indian Institute of Technology- Delhi) Certified course in Internal Communication & Brand Management.
• IIM-B (Indian Institute of Management – Bangalore) 2-year leadership development program
WORK EXPERIENCE
1. Cummins India (February 2017- till date) Location- Pune Corporate office | Designation- Communications Leader
• Lead the Corporate Marketing and Communication organization
• Establish process and guidelines for the function, for strategic and functional alignment with the organizational business objectives.
• Crisis communication guidelines and roll out.
• Build communication channels between country and headquarters.
• Media relations and trade body relationship management. Analyst and Investor communication. Crisis communication guidelines and roll out in media.
• Executive (CXO) Communication – Leadership Communication
• Budgeting and resource planning for marketing and communication function.
2. Schaeffler AG (LuK INA FAG) (December 2012-February 2017) Location- Pune Corporate office | Designation- Head Corporate Communications Marketing
Achievements:
• Set up the Corporate Marketing and Communication department for Schaeffler India.
• Conceptualised and developed marketing collaterals and communication messaging architecture for operations in India.
• Established media relations and trade body relationship for the organization
• Established internal communication platforms for the leadership team and management.
• In coordination with German headquarters, rolled out the process and functional alignment for the department.
3. Leighton Welspun Contractors Pvt Ltd. (June 2011-December 2012) Location- Mumbai Corporate office | Designation- Head Corporate Communications.
Achievements:
• Set up the Corporate Marketing and Communication function for Leighton Welspun India.
• Corporate brand strategy and roll out. Brand management at all touch points.
• Establish process and guidelines for the department, for strategic and functional alignment with the organizational business objectives.
• Marketing communication collaterals and Website and social media platform.
• Established internal communication platforms for the leadership team and management.
• Media relations and trade body relationship management. Crisis communication guidelines and roll out.
• Developed opportunities for Government and trade body relations
• Budgeting and resource planning for marketing and communication function. Harmeet Mehra – harmeet.mehra@gmail.com Mob: +91 982313 39900
4. DDB Mudra (September 2010-June 2011) Location- Mumbai Corporate office | Designation- Head Corporate Affairs.
Achievements:
• Rebranding for the agency from Mudra to DDB Mudra (per- acquisition).
• Awards planning and identify brand promotional opportunities.
5. Mahindra & Mahindra Group Company “Tech Mahindra”. (July 2008- August 2009) Location- Pune Corporate office | Designation- Manager- Brand & Branding.
Achievements:
• Brand Communications and marketing with trade bodies and customers.
• Brand acquisition, due-diligence and completions analysis.
• Investor and Analysis relations, annual events and planning
• Employee branding strategy and roadmap. – Internal, campus and trade bodies
• Internal communication and stakeholder relationship management.
6. TATA Group Company “Tata Auto Comp Systems Ltd”. (October 2007 –June 2008) Location- Pune Corporate office | Designation- Deputy Manager.
Achievements:
• Marketing communication collaterals (video and corporate brochures etc.)
• Established internal communication platforms for the leadership team and management.
• Employee engagement planner with communication architecture
• CSR activities
7. Bennett Coleman & Co. Ltd- “The Times of India” (June 2002 -September 2007) Location- Pune Office- Pan India | Designation- Assistant Manager
Achievements:
• Opportunities for promotional marketing and branding (media mix)
• Revenue generation thru focused industry-specific feature marketing.
• Introduce the concept of media mix planning and created opportunities for multiple
brands recalls. (I.e. Job fairs, print media, online portals and events industry focused).