Gaia Rancati Ph.D.

Gaia Rancati Ph.D.

Head of Retail Immersionneuro, Professor


Gaia Rancati is the worldwide expert of the selling ceremony in premium luxury brands and Official Speaker at the World Retail Congress.

She is Research Scholar for Claremont Graduate University in California where she’ specialized in the application of neuroscience and artificial intelligence inside retail. She has a PhD in Marketing at IULM University.

She is Academic Coordinator at IED Fashion Milan and Senior Lecturer at IULM University, IED and University of Southern California.
She is Head of Retail of Immersionneuro in Los Angeles, where she works for the worldwide expert of Trust Dott. Paul J.Zak.
She is Retail Consultant specialized in Training Premium and Luxury Brands to improve the selling ceremony and negotiation skills. She has been Sales Manager for Louis Vuitton and Retail Manager for Max Mara. She has developed hundred of mistery shopping and selling ceremony projects for the most important retail brands in the world, such as McDonald’s, Apple, Ferrari, Sephora, Burberry…

She is certified Business Coach at NLP Coaching School.