Fabian Jalife

Fabian Jalife

Global Partner And General Director Of Content, Bmc Strategy


Strategic Planner. Branding expert. Strategic Innovation Cultural Change Management. Human Insights Design Thinking & Doing. International speaker
For 20 years I collaborate in the construction of positioning strategies for companies and brands through innovation strategies developed on human insights and leveraged in macro-trends.
My training as a psychologist and sociologist of culture and my purpose to contribute to the development of the creative confidence of people, teams and organizations make up the uniqueness of my gaze.
My orientation to the development of the potential on projects where the strategies materialize and innovations take effect is the axis of my contribution.

Featured Skills
Hear. Empathize Research. Play. Co-Create Conceptualize

Articles of strategy, brand, consumption, change in various specialized media.

Co-author of the book Social Intelligence, bridges for the integration of young people, with Javier Casas Rúa.

Co-author of the book Transformation. Provocations to change meaningfully with Alejandro Melamed.

Dynamics of Social Change. Trends in socio-cultural impact. Creative capacity development. New projects. Brands and leaders with purpose.

The books that changed the way I work
All the work of S. Freud, J. Lacan, P. Bordieu. J Baudrillare. Z. Baumann. Byung Chul Han