Founding Partner at WorkWire
Esther Roelofs. Partner at WorkWire, a workplace consulting and design agency As a workplace strategist and psychologist, Esther lives at the intersection of business objectives and workplace design. For more than 15 years, Esther has helped clients reshape their workplace decision-making process by defining the strategic business objectives that can be enabled through innovative design solutions. She has learned that great places to work are always focused on the people who work there. WorkWire developed a new methodology called Workplace Nudging, that addressed behavioral challenges and psychological resistance to change in the workplace and is aimed at giving employees a gentle “push” in the right direction.