Elizabeth Percy, UAE


Elizabeth Percy

Group Corporate Communication & PR – Senior Manager at Juma Al Majid Group

Elizabeth have spent over twenty-three years in the world of Corporate Communications – from journalism and through public relations in responsible positions in the GCC.
All along my career She have enjoyed a special clout with the members of the Royal family in GCC, the media (global and GCC) and the GCC governments, through her involvement in such work environments and her silver-spoon birth to an Indian home in the State of Kuwait.
Throughout childhood, had the honor of learning Arabic Hospitality, which today makes up for 80% of hospitality success in Levant, Africa, Far East and the west.
Her skills ladder starts from writing/publishing to Media Relations (local and global) and the different rungs of the ladder include organizing press briefings anywhere in the world, structured knowledge of GCC and UAE media, building impactful digital media teams, press release writing, press release dispatch to various markets ( database available), Corporate governance, Crisis Management, organizing media familiarization trips, Internal communication through newsletter or intranet, External Communication through in-flight magazines or articles to press, Profiling of the organization or the top brass of the organization, speech writing for CEO or Chairman of the Board, interacting with the PR Agency to maintain the corporate culture when disseminating information.
Competency in people management and reaching to the grassroots with information on internal communication channels is a strength which she have been able to practice throughout my career path.
Elizabeth vision is to continue in the field and both commit and contribute to a state or major corporation in its drive to promote and build a public image through communications, promotions and CSR projects and to actively promote the changes in Corporate Communications in the entities she work for.