Effective Use of Storytelling and Archetypes in Branding & Marketing.
Great marketing begins and ends with great storytelling. Many writers turn away from self-promotion because it smacks so strongly of egocentricity. The truth is that marketing (which is really about storytelling), branding (which is really about personal clarity), and business development (which is really about fulfilling your destiny) are powerful opportunities for healing and self-empowerment for both the author and the audience. In this experiential workshop, participants will discover the links between branding and mythologizing as well as how to articulate the core message that runs underneath all of their creative work. Learn how to write meaningfully and effectively for a variety of mediums, including websites, blogs, social media, and electronic newsletters