Design a business model that embeds health and wellness initiatives into the day-to-day lives people already lead
It’s imperative that health and wellness programs are designed very specifically for the end user, meeting people where they are currently. In today’s world, people spend most of their time at work, so it is very effective to build a business for companies, with employees as the focus. Health and wellness programs are most successful when built into a company’s work culture, as part of their value set with an aligned ethos. These initiatives must be built with and for the end users and customers.