Co-Founder & CEO , Pensaar
Deepa is the Co-Founder and CEO of Pensaar, a Design Strategy and Innovation Consulting firm that uses collaborative and human centered approach of design thinking to create experiences that will be awesome, by design.
She is a design and product leader who spent the last 20 years at large multi-nationals and Tech start-ups leading their Design, Innovation and Product Management functions. Her passion is to transform customers’ lives by creating products that solve their biggest unmet needs. Products that make the customers’ life better and delivers unexpected delight!
Deepa helped pioneer Design Thinking at Intuit working closely with Intuit Co-Founder, Scott Cook. One of the many projects she led, FASAL, went onto become a HBR Case study & one of their Top 10 Innovation ‘must reads’. Fasal helps farmers gain a competitive edge in the marketplace by providing them with pricing and other agricultural advisory information.
In her professional career, Deepa has effectively handled a variety of responsibilities and roles across Experience Design, Innovation, Product Management, General Management and Product Development
Deepa mentors start-ups (India and the US) as well as volunteers her time to start-ups/NGOs in kids’ education. She is a regular presenter at industry conferences and is an active member of several Design, Innovation and Women forums. Her work has been covered by several publications like the Harvard Business Review, Fast Company, Economic Times, Hindu Business Line, YourStory and HBR Case Study.