Deep Bajaj

Deep Bajaj

Founder , PeeBuddy


An award winning social Entrepreneur, Deep Bajaj is the Founder of PeeBuddy –India’s First Portable, Disposable, and Design Patent Protected FUD – Female Urination Device for women & Sirona – Modern Menstrual Hygiene Products.


Women don’t get clean & friendly Toilets. Whether it is rail / road/ long haul flight / public events / concerts (here one doesn’t get clean toilets) etc or during pregnancy / arthritis (where one needs friendly toilets). Earlier, women had to wipe the seat or make chairs (air pee!) /squat or hold it in, with PeeBuddy they can avoid contact with the toilet seat all together and can stand and pee in all common/dirty toilets. PeeBuddy, is in Limca book of world records & it is today recommended by Best of Doctors for use during Arthritis & Pregnancy, Used at Best of Marathons, available at leading retail stores & online stores and has sold over 10,00,000 units since inception!


The team has also identified other Intimate & Menstrual Hygiene related challenges (not solved or partly solved issues) faced by women and decided to solve them with SIRONA range. Three broad categories in which SIRONA operates:

A graduate from Delhi University and a marketing graduate from Australian National University (Canberra/Australia), Started his entrepreneurial journey with events which he exited in 2010 (Partner / Director Business Development & Strategic Alliances at Thyme Advertising from 2006-2010), expanded into handmade carpet marketing as part of an award-winning team under Carpet Couture by Rashi (his second start up with his wife, running successfully since 2009) for high-end hotels & residences, Executed super-luxury projects across the globe during this tenure (Partner: Business Development & Alliances: 2011-2013). Was also the Co-founder in a Non-Executive Role at Pramati Care (Started in 2014, Exit in 2017), a Home healthcare startup in Delhi-NCR.