Chayaa Nanjappa Rajappa

Chayaa Nanjappa Rajappa

Founder of the Brand Nectar Fresh

India

Chayaa Nanjappa is the founder of the brand Nectar Fresh which was set up at the lowest phase of her life. The brand was set up from scratch without a mentor or guidance or experience in the field to what it is today. She is an award winning, first generation rural woman entrepreneur with her experience spanning all nuances of food production from farm to fork. She is a Founder & Managing Partner of the Brand Nectar Fresh & her unit is a Khadi & Village Board backed rural enterprise that has been empowering the rural & tribal folk as well as the small Farmers. Her wide spectrum in understanding agriculture, food processing and marketing has resulted in successful amalgamation of farmer producers, food industry and consumers. A key stake holder in the system is also a pocket of tribal population engaging in honey collection. Chayaa’s commitment to learning micro details in the supply chain and allied sciences has helped power the business she established from a small start up to an internationally reputed unit presently. Nectar Fresh is currently one of the major buyers of tribal honey from the country. Her contributions to the industry acknowledge with deep respect interdependence within all areas of food production. Chayaa’s unique innovation in packing portion defined products in high quality packaging material and bottles has reclaimed the Indian presence in the market ousting the monopoly of international players for the past two decades. Her commitment to the business and its success has been driven by her absolute personal responsibility in addressing all elements in the process especially that of marketing without any budget allotted to the vertical. Training her uneducated and unskilled team of rural folk, today Nectar Fresh, a Khadi and Village Board backed women entrepreneurial enterprise has had the satisfaction of having its products as the most preferred one in India’s high end market. Be it the Marriot, ITC, Hyatt, Radisson, Walmart, Spar Hyper Market or the highly quality conscious Ayurveda and Pharma giants, Nectar Fresh has been their most trusted brand. With the growth of the brand Nectar Fresh in honey and an intention to support more farmers as well as create more rural employment, Nectar Fresh also launched jams. Her pillar of strength in this endeavour of Nectar Fresh has been her husband who is also her business partner Mr. Kuppanda Rajappa Muthanna. Nectar Fresh has now diversified into many other agro based food products like coffee, locally grown chia seeds, apple cider vinegar and mother vinegar, high quality spices with an intention to support the farmers from across the country. Nectar Fresh celebrates the synergy between nature, farmers under educated rural folk and food industry to offer high nutrition quality processed food products in the market. She is prestigious member of the National Bee Board. She is also currently member of the executive committee of Indian Institute of Food Processing Technology. With the courage of conviction that Chayaa Nanjappa leads in her commitment to excellence, she is taking broad strides to taking the Indian Food Industry forward with her team viz. the tribal honey collectors, farmers and her under educated and unskilled work force from rural India to higher heights. All her products are currently meeting the best of international standards and takes forward the ‘Make in India’ mission ahead. She is been recognized for her work with numerous awards and honors. The most prominent being the winner of the CNBC Women Entrepreneur Award-2014. She was the speaker at the Indian Science Congress on ‘Implementing Technologies Acquired by R&D Labs’. She has been a resource person for major prestigious events and conferences by APO Japan, South Asian Women Developmental Forum, as well as Regional Economic Cooperation Conference on Afghanistan.She has been privileged to Chair the session ‘Inspiring Women’ at the World Hindu Congress in Chicago. Her brand Nectar Fresh has been the first brand in India to be using the ‘Women Owned’ logo of ‘We Connect.’

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